59. Three tips to moderate a panel like a pro

There is a first time for everything. For me, it was moderating at the Elgin Women's Leadership Conference, organized by The Jean Collective in April 2024.

I had spoken at events before and even been a panelist before, but stepping up as a moderator was a whole new experience. Here are four tips that helped me facilitate the event like a pro.

1. Know thyself

I am naturally introverted, and public speaking does not come easily to me. I have learned to respect that, so I prepare myself mentally and physically for these kinds of engagements. Here is what helps me show up at my best:

  • Advance preparation: Watch YouTube tutorials, observe other panels, and make note of moderators you admire.

  • Nurture your energy: The day before, I avoid high-stress tasks and back-to-back meetings, and find quiet time to ground myself. I also avoid dairy and eat light the morning of an event, to avoid digestive issues.

  • Arrive early: I make sure to arrive on time, stress-free, and avoid long drives right before. Knowing what you need to feel steady is essential.

2. Know thy people

As a moderator, you are not the star. Your job is to spotlight the panelists and serve the audience. Before the event, take time to:

  • Understand the event’s purpose: Why was this event organized, and what does the audience hope to gain?

  • Get to know the panelists: Research each one, understand their world, and draft questions that suit their backgrounds and expertise.

  • Build rapport: Connect with panelists beforehand, share questions in advance, and chat with them when you see them at the event. These small gestures create a more relaxed, thoughtful atmosphere on stage.

3. Know thy techniques

Each type of public speaking has its own style, and panels are no exception. To facilitate a lively panel:

  • Structure thoughtfully: Start strong—audiences often judge the panel early, so set a welcoming tone and clearly introduce the panelists and agenda. Script your closing as well to avoid freestyling too much at the end.

  • Use themes or frameworks: I used a travel analogy to guide the panel flow, starting with “ID checks” for introductions and “takeoff” for discussing what inspired each leader. Analogies help create a narrative thread that keeps everyone focused.

  • Be ready for the unexpected: Test the tech, prepare “back pocket” questions, and build in time buffers.


These tips helped me make the panel a success! If you are ready to elevate your stakeholder engagement skills, our DIY Strategic Plan program will equip you with facilitation tools for nonprofit leaders. Learn to lead stakeholder interviews, focus groups, and strategy workshops like a pro to get the results you need.

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