54. What an upcoming election means for your nonprofit’s strategic plan

We are weeks away from the 2024 U.S. Presidential election and a year out from the 2025 Canadian Federal election.

As a nonprofit leader, you are likely wondering what these political changes could mean for your community and organization.

You do not have to feel anxious! Let us explore what will likely stay the same, what might flex, and how you can respond in advance.

1. What remains true?

  • Your mission and values: No matter who wins, the heart of why your nonprofit organization exists will likely stay strong. This serves as a great anchor to guide you as things evolve.

  • Your community and their core needs: The people you serve will continue to rely on your support, regardless of election outcomes. Some needs may shift in priority, but core needs will likely remain unchanged.

  • Your team: In most nonprofits, your team will not change because of an election. They will remain your backbone, ready to move forward in the changing terrain.

2. What might flex?

  • Policy priorities: Elections often shift which issues are prioritized. If policies align with your mission, new opportunities might emerge. If not, you may need to adjust your nonprofit’s strategy.

  • Funding sources: A new administration could change how funds are distributed, especially for nonprofit organizations reliant on government support. Health and social services may be particularly affected. If your funding might be impacted, you might need to adjust expenses, explore income from other sources, or tap into any reserve funds.

  • Partnerships: New leaders bring new networks and change existing power dynamics. This might require you to build new relationships, strengthen light connections, and consider new collaborations.

3. How can you respond?

  • Scenario planning: Think through different election outcomes, the potential impacts on your community and organization, and prepare for various possibilities. Consider at least three scenarios: status quo and two others with varying levels of change.

  • Advocacy: While you can not control everything, there is still a lot you can influence. Build relationships with leaders from both sides and advocate for your cause to stay top of mind.

  • Flexibility: Ensure your nonprofit’s strategic plan and team are adaptable. Avoid locking yourself into goals that could become impractical based on election results. Involve your team in conversations about how the election might impact things going forward.


In closing, you do not have to be reactive when it comes to how the next election impacts your nonprofit organization. Take a deep breath, reflect on the three key questions above, and start taking action.

Let us help you create a nonprofit strategic plan that can weather the uncertainties ahead. Join our DIY Strategic Plan program to develop a strategic plan that works for you, create it with your team, and save up to 90% of consulting fees.

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53. In conversation with Deb Crowe on imperfect: The Heart-Centered Leadership podcast